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Shiseido Americas Corporation

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By: Jamie Matusow

Editor-in-Chief

Alexandra Papazian has been appointed general manager of Laura Mercier, now part of Shiseido Americas Corporation. Based in New York, Papazian will be responsible for the development and execution of the overall strategy for the Laura Mercier business in the U.S. and abroad.

She will report to Jean-Marc Plisson, president of the Beauty Prestige Group. Nancy Bernardini, current general manager of Gurwitch Products, will remain in her role to assist in the transition until April 30, 2017, at which time she will be leaving the company.
Papazian joins Shiseido Americas after 15 years at L’Oréal, in the U.S. and in France, where she led high-profile luxury brands including Giorgio Armani, Yves Saint Laurent, Viktor & Rolf and Shu Uemura. 

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